PEACE CORPS
The Peace Corps had evacuated every one of their nearly 7,000 volunteers at work in all corners of the world in response to the pandemic. It would be two years until the agency would return to international service. An applicant pipeline that had taken decades to develop had to be rebuilt from scratch. We needed to inspire a new generation of prospective changemakers.
Our campaign was designed to stoke curiosity by asking the big-hearted and bold to look inside themselves and find the changemaker within. Those who can see themselves “Going the Distance to Make a Difference” are encouraged to explore the opportunity and ultimately apply. And they did. In droves.
