Entenmann’s
Having grown up on this brand's delicious products, it was a lot of fun to work on their creative. From positioning their Minis line with “The Future of Snacking is In Your Hands” to mom-friendly Little Bites as “The Perfect Portion of Happiness®” to giving some New York attitude to their convenience store offerings, I’d say all in all it was a pretty sweet role (sorry, not sorry).
