Entenmann’s
Having grown up on this brand's delicious products, it was a lot of fun to work on their creative across digital, point of sale, broadcast, and more. From positioning their Minis line with “The Future of Snacking is In Your Hands” to mom-friendly Little Bites as “The Perfect Portion of Happiness®” to giving some New York attitude to their convenience store offerings, I’d say all in all it was a pretty sweet role (sorry, not sorry).
