When Healthfull Met Sally
To launch a new whole grain line for Arnold Bread called Healthfull, we created a rom-com style trailer to rekindle our target’s relationship with really good bread. “When Healthfull Met Sally” had more than 6.3 million views across social and digital and in major U.S. markets, moviegoers saw the it on the big screen. It was a great experience working with the talented folks at HINGE to develop the CG bread character who not only appeared in this spot but lived on packaging and the brand’s website.
